KREAM is known for its original streetwear-inspired jewelry, focusing on a blend of European and American hip hop style. The name "KREAM" stands for "KILO RULES EVERYTHING AROUND ME," and its brand slogan is "FALL HARDER DREAM BIGGER." KREAM’s design inspiration comes from various trendsetting elements such as skateboarding, basketball, and hip hop. The brand offers a range of products, including necklaces, bracelets, rings, and custom-made services. In terms of materials, KREAM typically uses silver, titanium steel, and gold-plated finishes.